Performance Marketing

Performance Marketing Engineered for ROI

We manage Google Ads, Meta Ads and Microsoft Ads so every dollar you spend works harder.

4.8× average ROAS across home-service accounts Cost-per-lead reduced by 38% within 60 days $2M+ ad spend managed profitably in 2024

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17+
Years delivering results
5000+
Local businesses grown
4.8
Average client rating
0
Long-term contracts required

The Problem

You Are Spending on Ads But Booking Too Few Jobs

Paying for clicks, not customers
Clicks are worthless if they do not become booked jobs. Most accounts are optimised for traffic, not revenue — no call tracking, no conversion data, no idea which keyword produced a paying customer.
20–40% of budget wasted right now
Missing negative keywords, broad match running wild, ads showing outside your service area. In almost every account we audit, a third of the spend produces literally nothing.
Ads sending people to a homepage
Sending paid traffic to a generic homepage is the most expensive mistake in PPC. A dedicated landing page converts 3–5× better. We build one for every campaign.
No idea what is actually working
Without call tracking, form attribution and CRM integration, you cannot know which campaign is profitable and which is burning money. We fix the measurement first.

The Reality

Performance Marketing is not optional for growth

Most ad accounts we audit have the same three problems: 20–40% of budget wasted on irrelevant searches, no proper conversion tracking, and traffic sent to a homepage that does not convert. You are not losing because of bad luck — you are losing because of fixable mistakes.

What We Deliver

Everything Included in Our Performance Marketing Service

Not a starter package. Not an upsell ladder. Every item below is included from day one — because half-measures produce half-results.

01
Full Account Audit
We audit every campaign, ad group, keyword, match type and conversion setting. You receive a documented report showing exactly where money is being wasted and what to fix.
02
Negative Keyword Architecture
We build comprehensive negative keyword lists that stop your budget haemorrhaging on searches that will never book. This alone typically saves 20%+ of ad spend immediately.
03
Campaign Restructure
Proper campaign structure by service type and geography, tightly themed ad groups, Quality Score optimisation, match type strategy — the foundation that makes everything else work.
04
Conversion-Optimised Landing Pages
A dedicated landing page for each campaign, engineered around one action: booking a call or submitting a lead form. Each page includes a strong headline, proof, a form and a phone number.
05
Call Tracking & Attribution
We implement unique call tracking numbers per campaign so every inbound call is attributed to the exact keyword and ad that generated it. You see true cost-per-booked-job.
06
Google Local Services Ads
LSA campaigns with the Google Guaranteed badge, appearing above standard ads. You pay per lead, per call or message — not per click. Maximum ROI for local service businesses.
07
Meta Ads for Retargeting & Awareness
Facebook and Instagram campaigns to retarget website visitors and reach new homeowners in your service area. Complements Google Ads with lower-funnel reinforcement.
08
Monthly Strategy Reviews
A live performance dashboard, a monthly report in plain English, and a strategy call to review results and agree next priorities. You always know exactly what is happening.

How It Works

From First Call to Measurable Results

Exactly what happens after you contact us — no ambiguity, no surprises.

01
Week 1
Audit & Setup
Full account audit if existing, conversion tracking implementation, call tracking setup, negative keyword research, landing page wireframing.
02
Week 2
Build & Launch
Campaign structure built, ad copy written and tested, landing pages live, tracking verified. Campaigns go live with full measurement from day one.
03
Days 30–60
Optimise
Bids adjusted, search term mining, negative keyword additions, ad copy split testing, Quality Score improvements, landing page conversion rate optimisation.
04
Month 3+
Scale Profitably
Proven campaigns scaled up. Budget moved from underperformers to winners. LSA campaigns added. Strategy adjusted for seasonality and market shifts.

What You Get

The Results You Can Expect

Not promises. Actual outcomes we deliver for businesses like yours, measured and documented.

Cost-per-lead cut by 30–50% within 60 days
Every call and form tracked to the exact ad that generated it
Campaigns that turn ad spend into booked jobs, not just clicks
Zero wasted budget on irrelevant searches
A predictable, scalable pipeline of inbound leads
★★★★★

They cut our cost-per-lead from $180 to $67 in 6 weeks. I wish I had found them two years ago.

S
Sandra K.
Cleaning Company Owner, Wisconsin

Why local businesses choose DEWAR

Google Partner Agency
No long-term contracts
Results or we talk
Founded 2009

FAQ

Performance Marketing — Questions We Get Every Day

Honest answers. No sales spin.

We recommend a minimum of $1,500 per month in ad spend for Google Search Ads in most local markets. Competitive industries may need $3,000 or more for meaningful volume. Our management fee is charged separately and goes directly to Google or Meta.

Google Ads can generate leads within the first week of going live. The first 30 days are a learning phase where we optimise targeting, bids and ad copy. Month two typically shows significantly improved cost-per-lead. Full optimisation is usually reached by month three.

ROAS stands for Return on Ad Spend. A 4x ROAS means every dollar spent on ads generates four dollars in revenue. Across our home-service client base we average 4.8x ROAS. Your specific ROAS depends on average job value, close rate and market competition.

Yes, always. Ad spend goes directly from your payment method to Google or Meta — we never touch those funds. You can increase, pause or reduce your budget at any time with no penalty from us.

We implement call tracking numbers, form submission attribution and CRM integration so every booked job is traced back to the exact keyword, ad and campaign that generated it. You see true cost-per-booked-job, not just cost-per-click.

Google Local Services Ads appear at the very top of search results with a Google Guaranteed badge. You pay per lead — per call or message — not per click. This makes LSA ideal for local service businesses because you only pay when a potential customer directly contacts you.

Yes. We conduct a full account audit, identify wasted spend (typically 20 to 40 percent of budget in accounts we inherit), restructure campaigns and rebuild landing pages. Most clients see immediate cost-per-lead improvements within the first 30 days of a takeover.

You receive a live dashboard with real-time data, a structured monthly performance report and a monthly strategy call. For new campaigns with significant daily spend we provide weekly email check-ins during the first 90 days.

Ready to Start?

Your Competitors Are Not Waiting.
Neither Should You.

Book a free 30-minute strategy session. We will audit your current setup, show you exactly what is broken, and give you a clear roadmap — whether you hire us or not.

No commitment required. No credit card. Just an honest conversation.